See what’s bleeding leads.

Free tools (SEMrush, Ahrefs, Sitebulb, Screaming Frog free tier) are excellent at surfacing technical issues at scale — but they output a list of 200+ “problems” with no prioritization, no Tampa-specific context, and no judgment about which ones actually matter for your business.

Our $500 buys you the judgment layer: a senior human reading those reports, comparing them to your top three Tampa competitors, and writing a prioritized fix list with effort × impact estimates. Plus a Tampa-specific local SEO review (NAP, GBP, neighborhood signals) that no automated tool will produce.

If your site is healthy and you have someone on your team to interpret SEMrush output, you don’t need us — run the free tool yourself. If you don’t have that person, $500 is faster and cheaper than hiring one.

It happens. Maybe one site in twenty comes back essentially clean — usually because a competent in-house team has already done the obvious work.

When it does happen, the report still has value: it serves as a documented baseline for future re-audits, an executive summary for stakeholders confirming the team is doing things right, and a competitor footprint analysis (which always reveals at least some opportunity even on healthy sites).

If you genuinely feel the report didn’t surface enough value to justify $500, email us within 14 days and we’ll refund. We’ve never had to issue this refund in practice — but the offer stands.

Yes. Every recommendation includes technical specifics — schema templates, redirect rules, image dimensions, code snippets where applicable. A competent WordPress developer can execute most fixes without re-auditing.

The report is platform-agnostic for the recommendation; the technical specifics assume WordPress because that’s where most Tampa SMBs live. If your site is on a non-WP platform (Webflow, Squarespace, custom Rails app), tell us in the form — we’ll adjust the technical spec for your stack.

Technical fixes (Core Web Vitals, indexability, schema): Google recrawls within 2–7 days, ranking changes within 14–30 days typically.

Content fixes (intent corrections, cannibalization consolidation): 30–60 days for the changed pages to settle into their new rankings.

Local SEO fixes (GBP alignment, citation cleanup, neighborhood content): 30–90 days to fully propagate through Google’s local index.

None of this is a promise — Google’s algorithm doesn’t accept performance bonds. But these are the typical curves we see across Tampa Bay SMB engagements.

We audit any service business or B2B company between $1M and $20M revenue. Industries we have the most pattern recognition in: home services (HVAC, roofing, plumbing, pool), healthcare (dental, med spa, physical therapy), legal & professional services, restaurant & hospitality, B2B SaaS, and Florida-specific specialty (boats, cigars, coastal lifestyle).

Industries we’ll politely decline: pure-DIY shoppers (sub-$1M), $20M+ enterprise (wrong scope), pure Shopify ecommerce (referred to Shopify specialists), and anything we have a conflict of interest with (we’ll flag it).

If we end up working together on any build engagement (Authority Site, Redesign, Programmatic SEO, Brand Sprint, Multi-Metro Expansion) within 90 days of audit delivery, the $500 audit fee is credited in full against the build invoice.

Mechanically: you’ll see a line item “Audit credit: −$500” on the first build invoice. No re-paperwork, no hoops, no fine print about “qualifying engagements.”

If you go beyond 90 days, the credit lapses — but in practice we honor it well past that for clients who maintained regular contact.

Yes. We don’t share your audit, your URL, or your data with any third party. The audit is generated for you and stays between us.

We do use anonymized findings (with no identifying information) as example content on this site — the kind of pattern you see in § 04 Sample findings above. If you’d prefer we not use even anonymized findings from your audit, tell us and we won’t.

A senior strategist — every time. We don’t outsource audits to interns, contractors, or offshore teams. The person doing the technical crawl is the same person writing the prioritization narrative, and the same person you’ll speak with on the 15-minute walkthrough call.

This is the reason we cap audit volume at a manageable number per week. If you don’t hear back within one business day of submitting the form, we’re at capacity that week — and we’ll tell you when the next available slot is rather than overcommit.