grove-fresh & conversion-ripe
A Tampa Bay studio crating up 100–200+ page authority sites on custom WordPress with local SEO baked into every plank. From $3,000. For service businesses and B2B companies between $1M and $20M. No templates, no Shopify, no out-of-state agencies who can’t pronounce Ybor.
Not for: Shopify stores, $20M+ enterprise, or sub-$1M side projects. We’ll point you elsewhere.
Most Tampa Bay SMBs we audit have a site that looks okay. The phone just doesn’t ring. Four things are usually going on — and aesthetic redesigns alone never fix them.
“My competitor shows up on Google. We don’t.”
Local SEO isn’t a plugin. It’s URL structure, schema, Google Business Profile alignment, and content silos — designed in from the first wireframe, not bolted on after. If your designer never used the words “schema” or “internal linking,” that’s the diagnosis.
Common diagnosis: the site was built as a brochure, not as a discoverable structure.
“People visit, then leave without calling.”
Your hero copy is a feature list. Your CTA is buried below the fold. Mobile users can’t tap your phone number without scrolling. Conversion isn’t a mystery — it’s mechanical. We fix the mechanics; you watch the form fills go up.
Common diagnosis: the site asks the visitor to work harder than your competitor’s does.
“The site looks like everyone else’s in our category.”
Template fatigue is real. When every HVAC site in Brandon uses the same Wix layout, the only differentiator left is price. Custom design isn’t vanity — it’s defensible margin. We design around your business, not a Squarespace template thousands of other shops also bought.
Common diagnosis: the site signals “indistinguishable” before the visitor even reads a word.
“I got burned by my last designer and don’t trust anyone.”
We work in milestones with fixed deliverables. You own everything we build — site, copy, access, source files. No proprietary lock-in, no surprise invoices, no ghosting. If we’re not the right fit, we’ll tell you in the first call and refer you out.
Our position: if you can’t take the site to another developer tomorrow, we built it wrong.
Authority sites we build are designed to put clients on page one of Google for their head terms inside 60 days, and to hit these benchmarks by month six. We’re a new studio so we won’t pretend we have years of aggregate proof — but here are the levers, and how each one moves a specific number.
Most Tampa SMB sites have three usable pages. We ship 80+ from launch — service pages, neighborhood pages, FAQ clusters — all interlinked, all keyword-targeted.
More surface area for Google to index. More questions answered. More chances to rank. The traffic curve isn’t magic — it’s structure meeting volume.
Most existing sites ask visitors to find the phone number. The sites we build put it two thumbs from the home button — and offer four other ways to convert.
Click-to-call, sticky CTA bar, multi-step audit form, embedded scheduling. The visitor picks the path. We instrument every one in GA4 so we know which works.
Most Tampa sites carry 11 plugins they don’t use. Six page builders. Three trackers. A 4MB hero image. We don’t ship that.
LCP under 2.5s, CLS under 0.1, TBT under 200ms. Google’s Core Web Vitals “Good” thresholds, cleared on every build before launch. Not aspirational — required.
Accessibility isn’t a checkbox at the end. It’s contrast tokens, focus states, semantic HTML, and ARIA baked into the design system from day one.
Standard practice for us, legal requirement for many of our clients (healthcare, legal, government, education). We ship audited or we don’t ship.
We don’t make you book a call to find out if you can afford us. Most full builds land in the $3K–$8K range. Scroll to see what each costs and what it includes.
The whole topical-authority stack, shipped in 14 days. From $3,000.
Your entire topical-authority stack, shipped in two weeks. Custom WordPress theme, a 60-keyword thesis, 100–200+ interlinked pages on a single brand framework, AI imagery, WooCommerce optional. Submitted to Google Search Console on day 14. Most clients see first-page rankings inside 60 days.
City × service. Industry × intent. The pattern that builds long-tail visibility without sacrificing brand. Hand-tuned templates, not page-builder vomit. 7-day add-on to any Authority Site build, or standalone for an existing well-structured site.
Editorial-print system, custom Gutenberg theme, ranking-first layout. Migration mapped 301-by-301 so you keep your domain authority and lose your bounce rate. We don’t gut a site that has equity; we rebuild around it.
Paid written diagnostic that gets at the root cause. Crawl, indexability, content gap, intent-mapping, competitive topical footprint. Delivered as a 12–20 page report you can act on with us or anyone else. Refundable against any build engagement — so if we end up working together, the audit is effectively free.
Brand brief + visual identity style guide, produced as a tight 5-day engagement. Voice, positioning, audience hierarchy, palette, typography, image style direction. Ready to hand to anyone — us, your existing designer, or a future agency — for build.
WordPress hosting, software updates, security patches, daily backups, minor content edits, monthly performance call where we look at the data together. Transparent tiered pricing. Month-to-month — cancel anytime. No auto-renewal traps.
Full WCAG 2.1 AA audit + prioritized fix list. Legal-grade compliance documentation for healthcare, legal, government, and education clients. Pairs with any build or runs standalone on a site you already have.
Once Tampa is ranking, the same content thesis can be regenerated for any metro. Orlando next. Then Miami, Atlanta, Charlotte — or any US market. Programmatic at the topical level, custom at the brand level. Scales without diluting.
Here’s a composite of a typical home-services engagement — drawn from the kind of work we built our methodology around. As we ship real client cases, this section gets replaced with verified case studies.
Composite engagement · Home services vertical
A typical Tampa Bay home-services site we audit: loads in 5–7 seconds. Phone number sits in an image in the footer. Three pages, no service detail, no neighborhood landing pages. Often paying $3K–$5K/mo on Google Ads because organic is invisible.
Many home-services owners ask for “more leads.” We start with “more profitable leads.” For a roofing client, that’s replacement > repair. For HVAC, that’s install > service. The site gets restructured around the high-value job, by neighborhood, with insurance and financing pages where applicable.
We ship a fully custom theme — not an industry template you’ll see on three competitor sites. Schema markup, Google Business Profile alignment, click-to-call in the sticky header, multi-step quote form. Client signs off on every phase. No surprises at launch.
What we design for: top-3 organic for the head term, top-5 for 10+ neighborhood terms, organic traffic crossing paid by month four. Every client gets a 30-day post-launch review with real GA4 data, not vanity metrics. If targets are missed, we work the variance.
We’d rather lose the project by being honest in the first call than win it and quietly resent the relationship for a year.
You always know what’s happening, what’s next, and what it costs. Authority sites ship in 14 days. Redesigns in 10. The progress bar above moves as we move.
We map your buyer journey, your keyword universe, and the topical footprint of every competitor. You get a written strategy doc — yours to keep whether we work together or not.
We design the cluster: pillar pages, supporting pages, internal link graph, schema strategy. You sign off before any production starts. No surprises at launch.
AI-accelerated production with senior editing on every page. Custom WordPress theme, brand-system layouts. Staging URL you can review daily.
Launch. Submit sitemap to Google Search Console. Monitor index coverage. 30-day post-launch review with actual analytics — not vanity metrics.
The questions we actually get on the first call. Honest answers — same ones we’d give in person.
Custom WordPress theme. A 60-keyword content thesis built from your competitors. 100–200+ pages on a single brand framework — pillar pages, supporting pages, FAQ clusters, neighborhood pages. AI-generated imagery in your brand style. WooCommerce optional. Sitemap submission to Google Search Console. Live in 14 days. The price is fixed before we start; you sign off on scope at Phase 02 and there are no change orders without sign-off.
Two reasons. First: we don’t reinvent the wheel. We have a battle-tested authority-site framework — what changes per client is brand, copy, and topical thesis, not the underlying structure. Second: we use AI for production acceleration (with senior editing on every page) instead of grinding through 60 pages by hand. That’s how 12 weeks becomes 14 days. The trade-off: we don’t custom-build experimental brand systems from scratch on a $3K engagement — that’s the Brand Sprint product ($1,500, also 5 days).
“Most clients see first-page rankings inside 60 days” is what we design for — not a guarantee. Google’s algorithm doesn’t accept performance bonds. If we miss, we work the variance: we’ll do a free 30-day diagnostic, identify the gap (content, links, technical), and either fix it on a fixed-price re-engagement or refer you to a specialist if it’s outside our craft. We tell you in the first call if your category has known headwinds — we’d rather lose the deal than oversell.
You. Site files, copy, source theme, WordPress admin, Google Search Console, hosting account, domain registrar (if we set it up), GA4 property — all transferred to your accounts on day 14. If you ever leave us, you walk away with everything. No proprietary builders, no platform lock, no “we’ll send your files for an additional fee” theater. If you can’t take this site to another developer tomorrow, we built it wrong.
Yes. Month-to-month, cancel with 7 days’ notice. No auto-renewal traps, no cancellation fee, no “minimum 12 months” lock. We’d rather earn your renewal every month by being useful than trap you with a contract.
A 12–20 page written report on your current site covering: crawl + indexability issues, content gaps vs. your top 3 competitors, intent-mapping (where your buyer is in the funnel vs. where your pages serve them), competitive topical-footprint analysis, and a prioritized fix list. Delivered in 5 business days. Refundable in full against any build engagement — so if we end up working together, the audit is effectively free, and if we don’t, you have a report you can act on with any other developer.
Yes, but selectively. We’re a Tampa-anchored studio — that’s our local-SEO advantage. We take Florida clients freely (Orlando, Miami, Jacksonville, Fort Lauderdale), and out-of-state clients on referral or for businesses we have personal context for. Our Multi-Metro Expansion product is built specifically for established clients who want to replicate their Tampa playbook in another market. We don’t do paid acquisition outside Florida.
Deliberately. We do our best work asynchronously — written audits, considered responses, no high-pressure phone calls. If you want a real conversation, the audit form gives us enough context to schedule one within a business day. We answer in writing first, then jump on a call when there’s something specific to discuss. Saves your time and ours.
Tell us about your business in 90 seconds. If we’re a fit, you’ll get a free 5-minute site audit reply within one business day — no call required. Or upgrade to a $500 written SEO audit for a deeper diagnostic (refundable against any build engagement).